Acquisition Calculator

Inputs

Monthly ad budget ($)Cost per lead ($)

Leads to bookings (%)

Bookings to show ups (%)

Show ups to closings (%)

Average sale price ($)

Leads

$150 each

40%

Bookings

$375 each

60%

Show ups

$625 each

25%

Closings

4.0

$2,500 each

Revenue

$60,000

Cost per lead

$150

Cost per booking

$375

Cost per show up

$625

Cost per closing

$2,500

Include management fee

Total ad spend

$10,000

Revenue

$60,000

Return per $1 of ad spend

$6.00

Cost per closing as % of sale price

16.7%

Cost per closing

$2,500

Revenue per lead

$900

Leads needed per closing

16.7

Fixed by your rates, not your budget